The Bhutan Observer

The Bhutan Observer was Bhutan's first private bilingual newspaper. It was launched as a private limited company by parent company Bhutan Media Services (BMS), and began publishing on June 2, 2006, in Thimphu. Its Dzongkha edition is called Druk Nelug, and the newspaper maintains an online service in English. The newspaper employs about 60 people in editorial, commercial, administrative, and managerial departments. The editorial department has won several national journalism awards for the best editorial, best Dzongkha issue, best editorial cartoon, and the most valuable story on Gross National Happiness. The former Executive Editor, Sonam Kinga, was one of several relatively young individuals to make an early entry into newly democratic Bhutanese politics in 2007, winning a seat and leadership position in the kingdom's first National Council elections. As Bhutan has begun developing its private media sector, fledgling media outlets including the Bhutan Observer have faced scrutiny by public figures over novice reporting, misquoted sources, and viewpoint biases with the effect of presenting overly sensational and negative coverage in articles. Language of publication has also become a significant issue, as government language requirements strain publishers' budgets.

The Bhutan Observer is an attempt to bring forward contemporary issues which touches on the general ideas of one and everybody. Besides this, focus have been made to attract the Bhutanese folks towards more practical spiritual realization such that the age-old cocoon is broken and a beautiful butterfly flies out.