GfK Retail and Technology UK Limited

Strategize | Act | Thrive
Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.
Optimize your brand and marketing performance
Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI

Accelerate and expand your sales & market growth
Know what is selling where, when, and at what price based on robust point of sale data

Amplify your consumer & shopper intelligence
Discover your target customers to understand how they think, act and buy

Uncover your audience's media consumption and behavior
Measure who is consuming which media, when, how often, and on which platforms and devices