General Instrument Co., Ltd.

General Instruments Co.. Ltd was established in 1976 and operates as a distr bution bus ness.Measuring products - automatic controlsystems for industrialpants as a distributor of qua ity products that are trusted internat onally, such as S emens from Germany, Shinko from Japan,Autonics from South Korea and JXPC from China, among other products from a lover the world.

General Instruments Co.. Ltd. wants to be a part that hel.ps encourage Thaipeop e to use products that Re iable and safe to use Therefore,the company Therefore,products for var ous types of automation systems have been imported.To cover the needs of users consisting ol a proximity switch.Photo sensor {beam switch), fiber optics,encoder,touch display a:nd operation Panel mount meter,programmab e controller (PLC), stepping motor temperature controller counting machine t mer Pneumat c equipment,heaters and measuring instruments as well as selling training sets and educational experimentalsets at the vocational and un versity level ncluding designing the aforement oned train ng sets for ndustrial factories, the company a so has a training department to educate engineers, techn cians i.n industry and education. The company is also honored to cooperate.Itis a collaboration project between famous enterprises and universities (MOUs) to support modem technology for all departments.

AUTOMATION EQUIPMENTS

ln addition, Dr.Prasit Sermsuksaku chai executive director of the companyis an experienced person in both theindustry and in education as a consultant to vocationaleducationinstitutes and univers ities, as well as being Ex.pert inIndustr al Techno ogy Lampang Rajabhat University for a period of 2 terms.totaling 4 years.inc ud ng staff with high expert se in engineering. also intends to push forward the industrialautomation systemin Thaiand Global equ valent through re iable sourcing ol products and foreign manufacturers

ln addition,Mr. Ekawut Sermsuksaku chaiAfter graduating with a master's degree from Coventry University, England,he steppedin to help drive policy and work management bothinside and outside the company. By adher ng to the pri.nciples of Win - Win - Win Strategy,that is, customers. employees a.nd the company must get what each party expects, which is the basis of doing business and being a susta nab e partner.

General Instrument Co., Ltd. (GIC) has been found by the Sermsukskulchai family in 1976. Since then the company has beenimporting and distributing industrial instruments and control equipment to theindustrial market.

After 50 years of growth ,the Sermsukskulchai family agrees that Dr. Prasit Sermsukskulchai has the capability, experience,and knowledge required to strengthen the sales of General Instrument Company Limited (GIC) in both industrial and educational sales.

Therefore, General Instrument Co., Ltd. (GIC)is now fully operating in two different markets. Industrial sales:the company is importing and distributing world class industrial instrumentation and controlproducts from around the world.

Educational sales: the company also manufactures, imports, and distributes educational equipment, engineering labs,instruments, and study materials from both domestic and international manufacturer.

Moreover, GIC also cooperates with multinational companies with the lkes of Toyota, Mazda, Kubota, Isuzu, Volvo, Colgate, and etc.in the aspect of manufacturing equipment for training and demonstration.