The Business Tourism Company

The Business Tourism Company is a well-established international African based tourism consultancy specialising in destination development, destination management, destination branding and tourism marketing strategies.

Over the past 10 years The Business Tourism Company has conducted more than 50 diverse tourism advisory and training projects in around 15 countries in Africa, Europe, Australia and the Caribbean.

We have worked with both public and private sector tourism clients including international tourism agencies, tourism ministries, Destination Marketing Organisations - both national and regional, conservation organisations, convention centres and hotels.

The Business Tourism Company applies imaginative thinking to develop and implement creative, results driven strategies. We know how to build a tourism product brand. From maximising human capital competencies and developing niche markets, to increasing leads, we are an experienced team of professionals with a strong track record in practical strategic tourism planning and the expertise to position a destination to increase its share of both the business and leisure travel industry markets.

International relationships are our most valuable asset and remain pivotal to our success. We have a growing portfolio of international clients with strong representation in emerging markets and specifically in Africa. We frequently work with associate consultancies based in Europe and the USA. We have long-standing relationships with a vast global tourism industry network encompassing tourism authorities, industry associations, tour operators, meeting planners, destination marketing companies, professional conference organisers, the media, tourism product and tourism consultancies.

Our aim is to provide added value with measurable service levels that help grow Destination Marketing, Destination Development and Destination Management competencies via a tailored 21st century tourism growth strategy. As a results oriented organisation we have an entrepreneurial spirit and the courage to do things differently.