AG Partners Dakar

advice and strategy
Our presence in 14 countries allows us to respond effectively to the issues of international groups wishing to communicate on the continent.

Our in-depth knowledge of territories and populations is the guarantee of relevant strategies, adapted to the aspirations of African consumers.

design and creation
Our creative process combines feeling and marketing, a rational approach and conceptual madness. It is organized around 4 fundamental stages:

Reflection: gathered around the brief, we analyze your entire communication problem
Design: our creative teams exchange and share their sources of inspiration
Production: we call on perfectionist image professionals who are passionate about Africa
Verification: We believe that the effectiveness of a campaign can be measured; we advocate a logic oriented towards results.
media
Press, radio, billboards, TV, digital… From the strategic phase to the operational phase, we support you in activating the media necessary for the success of your local or pan-African campaigns.

Their consistent use within a multi-channel system increases the impact of your strategy tenfold.

b2b
In recent years, this mode of business has taken on a new dimension on the African continent. Its development is strongly supported by new information technologies.

AG Partners is resolutely part of this trend with new online communication tools.

events and public relations
In close coordination with media plans, PR is at the heart of a brand launch, crisis communication, or even political or financial communication (balance sheet, profit warnings, social plans).

Organizing these events is one of our favorite exercises, an area of excellence of our group.

mass markets and sales promotion
Whether it is launching a product or supporting a promotional action, we always start by analyzing two essential variables:the consumer profile and behavior.
the distribution mechanisms of mass products.

This dual expertise has been forged through contact with and serving the continent's largest advertisers of mass market products: food, cigarettes, fuel, and of course mobile telephony.