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Details
Legal residence:Netherlands
Organization type:Consulting organization
Funding agencies: Ministry of Foreign Affairs, Netherlands, Danish International Development Agency (Ministry of Foreign Affairs of Denmark), Other, Swiss Agency for Development and Cooperation (HQ), Nonprofit organization, United Nations Entity for Gender Equality and the Empowerment of Women (HQ), Gates Foundation
Sectors: Agriculture, Corporate Social Responsibility, Design, Energy, Environment & NRM, Food Security, Gender, Labour Market & Employment, Land & Erosion & Soil, Livestock (incl. animal/bird production & health), Marketing, Pollution & Waste Management (incl. treatment), Poverty Reduction, Research, SME & Private Sector, Water & Sanitation, Youth
About
We connect low-income consumers with the dignified choices of tomorrow
We believe the best products should be available, where they matter most. Fulfilling aspirations and needs is key. Through the power of entrepreneurship, every new idea is turned upside down and inside out. Until we find the right innovation, right for low-income communities.
From startups to multinationals, we help organisations to design and deliver inclusive, commercially viable business models. Our diverse team of global innovators and entrepreneurs, bridge the gap between private and development sectors.
To influence trillions of small purchasing decisions, our approach is simple. Through early consumer engagement, we discover and design the products people want. Through novel distribution models, we get these products to the consumer. And through creative behavioural change, we generate the pull, essential for driving product demand.
A series of intricate steps, leading to real impact for the Base of the Pyramid. Whether it’s more income, cleaner water, better food or light at night. We know how to do good, while doing well, in a market of more than four billion low-income consumers.
From startups to multinationals, we help organisations to design and deliver inclusive, commercially viable business models. Our diverse team of global innovators and entrepreneurs, bridge the gap between private and development sectors.
To influence trillions of small purchasing decisions, our approach is simple. Through early consumer engagement, we discover and design the products people want. Through novel distribution models, we get these products to the consumer. And through creative behavioural change, we generate the pull, essential for driving product demand.
A series of intricate steps, leading to real impact for the Base of the Pyramid. Whether it’s more income, cleaner water, better food or light at night. We know how to do good, while doing well, in a market of more than four billion low-income consumers.
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