The Girl Effect (Rwanda)

Girl Hub's mission is to empower the 250 million adolescent girls living in poverty to reach their full potential. Girls are a proven force for change and the catalyst to end global poverty – it's called the Girl Effect.

When you improve a girl’s life through education, health, safety and economic opportunity, these changes have a positive ripple effect on their families, communities and nations. Our work aims to shift the social norms that hold girls back, and drive better investments that directly benefit girls. Everything we do is based on what girls tell us they need and what will work for them.

Girl Hub is a strategic collaboration between DFID and the Nike Foundation. We currently operate in Rwanda, Nigeria and Ethiopia with headquarters in London

We create for young people, in ways they love and interact with. We build vibrant youth brands and we work globally, creating mobile platforms. Everywhere, we use insights into girls’ lives to shape our work, while rigorously measuring its impact.

We focus on a girl’s whole world, along her entire journey to adulthood. And we create with her, so she can tell her story.

Through our work a girl can start to express herself, value herself and build relationships. With the belief and support of those around her, she can then seek out the things she needs – from vaccination to education.