Millward Brown East Africa Ltd. /Part of KANTAR/

Millward Brown East Africa Ltd. previously operated under the global Millward Brown brand, which has since been integrated into Kantar, a global data, insights, and consulting company. Millward Brown East Africa Ltd. was a leading market research agency specializing in advertising effectiveness, brand equity, and media measurement. Operating in Kenya and other East African countries, the agency provided insights to help businesses understand consumer behavior and optimize their marketing strategies. Millward Brown East Africa Ltd. was a prominent market research agency operating in Kenya. In 2020, it was fully acquired by WPP plc, a global advertising and marketing services group. Following this acquisition, Millward Brown East Africa Ltd. ceased to operate as an independent entity and was integrated into WPP's broader operations.