Sociedad Pública de Gestión y Promoción Turística y Cultural del Principado de Asturias S.A.U.

The Public Company For The Management And Promotion Of Tourism And Culture Of The Principality Of Asturias, SAU, was created in August 2006 to manage cultural, tourism, and sports facilities located in the principality of asturias, as well as providing infrastructure to improve tourism.

Its top priority is to adapt the management models for its facilities to the principles of public interest, social responsibility, effectiveness, efficiency, and excellent service.

The changing consumer habits of citizens and tourists and their growing tendency toward cultural consumption, toward "experiencing while enjoying and having fun" in their free time, explain the pillars of this enterprise.