Austrian Development Agency HQ

Documentary Publication and Learning Study About ADC in Bhutan Since 1989

Last update: Dec 6, 2024 Last update: Dec 6, 2024

Details

Project End Date:2023-11-30
Location:Bhutan
Bhutan
Category:Unspecified/other
Status:Completion and evaluation
Sectors:Marketing & Media
Languages:English, German
Contracting authority: orange & teal GmbH
Contracting authority type:Consulting organization
Eligibility:Unknown
Budget: EUR 95,000
Date posted: Oct 31, 2023

Attachments 0

Associated Awards

Project cycle timeline

STAGES
EARLY INTELLIGENCE
PROCUREMENT
IMPLEMENTATION
Cancelled
Status
Programming
Formulation
Approval
Forecast
Open
Closed
Shortlisted
Awarded
Evaluation

Description

Project sponsor: Orange & teal GmbH

Country: Bhutan

Funding amount: € 95,000.00

Start: February 15, 2023

End: November 30, 2023

SHORT DESCRIPTION:
project goal


The main purpose of the consultancy is to document ADC’s engagement in Bhutan including through testimonies and impact stories as well as to identify and analyse lessons learned, good practice examples as well as drivers and barriers to a successful and mutually beneficial development cooperation partnership between Austria and Bhutan.


expected results


The three key outputs of the consultancy are:
(1) Documentation publication comprising between 45 and 50 pages including photos and layout (excluding annexes). The Executive Summary should comprise a maximum of two pages.
(2) High-quality photo and video material documenting outcomes, results and testimonies which can be used for print, posters and social media; including approximately ten short video clips between two and ten minutes
(Quality photos: min. 300 dpi resolution, portrait and landscape format, jpg-format)
quality video documentation: resolution: min. Full-HD (1080p), ideal 4K, framerate: min. 24fps).
(3) Learning study comprising between 20 and 35 pages (excluding annexes) analyzing lessons learned and good practice examples as well as drivers and barriers to the overall implementation of programmes and projects in the various sectors. The Executive Summary should comprise a maximum of two pages.


target group


The documentation publication as well as the photo and video material will target the public in Austria and Bhutan to inform about key milestones and outcomes of the longstanding partnership between the two countries. In contrast, the learning study is targeted towards the key institutions which were in charge of implementing programmes namely the Austrian Development Agency and the GNHC as well as the Foreign Ministries of both countries which were responsible for the strategic orientation of the partnership.


Measures


Key activities will include:
- virtual kick-off workshop with key stakeholders;
- drafting and finalization of inception report including updated workplan, study matrix and concepts/ scripts for photo and video documentations;
- field visit with in-depth interviews and focus group discussions, photo and video documentation.
- Drafting and finalization of documentation publication incl. photo and video clips and learning study.


background information


Since the 1980s, Austria and Bhutan have been working together based on a successful partnership during eight Five-Year Plan (FYP) periods of Bhutan. The Austrian-Bhutanese partnership involved the establishment of diplomatic relations on 26th April 1989, the signing of the Agreement on Technical Cooperation on 10th May 1989 and the opening of the Coordination Office for Development Cooperation in Thimphu in 1995. Austria’s official development assistance (ODA) to Bhutan since 1995 amounts to appr. 85 Mio EUR. Bhutan is scheduled to graduate from the Least Developed Country (LDC) status to the category of Middle-Income Countries in 2023. In 2019, Austria and Bhutan agreed on a Transition Strategy 2019-2023 which stipulates the withdrawal of the Austrian Development Cooperation (ADC) from Bhutan by 2023.

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tender Background

About the Funding Agency

Combating poverty, ensuring peace and preserving the environment: These are the three major concerns of the Austrian Development Agency (ADA), the operational unit of the  Austrian Development Cooperation. ADA currently funds projects and programmes with a total volume of 500 million euros to improve living conditions in developing countries. 

Together with the Federal Ministry for European and International Affairs (MFA), partner countries, public institutions, civil society organisations and businesses, ADA seeks to ensure that sustainable development works to the benefit of all people in Africa, Asia, Southeast Europe and the South Caucasus. ADA staff on the ground in 13 coordination offices make sure that ADA operations are in line with national development goals and the needs of the local population and that funds are put to the best possible use. 

 

About the Sectors

Marketing & Media

Supports initiatives that enhance communication, branding, information dissemination, and public engagement through marketing and media channels.


Key areas:
  • Marketing strategy and market research
  • Advertising and promotional campaigns
  • Media production and broadcasting
  • Public relations and strategic communication

Locations

Bhutan

Bhutan’s infrastructure development focuses on hydropower generation, rural connectivity and sustainable urban services aligned with environmental priorities. Hydropower exports form a core revenue stream supporting fiscal stability. Investments in roads and digital networks aim to broaden economic diversification and improve service access. Limited domestic market size and geographic constraints require careful fiscal planning and regional cooperation.

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