KAP (Knowledge, Attitude, and Practice) Study on Climate Change Awareness in Qatar

Date documents can be requested until : 11 July 2024 16:00
Title : KAP (Knowledge, Attitude, and Practice) Study on Climate Change Awareness in Qatar
Procurement No. : 100010526
Process : RFP

Date documents can be requested until : 05 July 2024 16:00
Title : KAP (Knowledge, Attitude, and Practice) Study on Climate Change Awareness in Qatar
Procurement No. : 100010526
Process : RFP
Description : GGGI for its projects in Qatar invites all eligible companies to submit their bids for the provision of consulting services to conduct a nationally representative survey of climate change awareness and media consumption amongst key target groups representative of the population of Qatar.

PROJECT BACKGROUND:
GGGI is supporting MECC to implement a National Climate Change and Sustainability Awareness Campaign (NCCSA Campaign). This project aims to foster a nationwide conversation on climate change and sustainability, with the general public especially focusing on engaging students, youth leaders, and organizations. Through a combination of national youth competitions, print and social media campaigns, events and workshops, and other awareness initiatives, the NCCSA Campaign seeks to inspire, educate, and empower individuals to embrace sustainable practices and foster knowledge exchange on climate resilience, while communicating about Qatar’s climate measures and policies.

Before developing the campaign strategy, it is essential to conduct a Knowledge, Attitude, and Practice (KAP) Study to assess media consumption and the level of awareness among key target groups on climate change issues. The insights from the KAP Study will provide an empirical basis for shaping and developing the NCCSA Campaign, enabling a more targeted and effective communication strategy.

GGGI is seeking the services of a firm to conduct a nationally representative survey of climate change awareness and media consumption amongst key target groups representative of the population of Qatar. The survey will establish a baseline for the current understanding of climate change and media consumption, which informs future awareness-raising activities. The selected service provider shall collect primary and secondary data using qualitative and quantitative methods (including reviewing and adjusting the data collection tools and sampling methodology), analyze the data, and present the results.

PROPOSED ACTIVITIES & SCOPE OF WORK:
1) Proposed Activities for the Overall Project
The Service Provider shall be responsible for all activities required to complete a nationally representative assessment of climate change awareness and media consumption to identify current understanding of climate change amongst key target groups. The work shall begin in July 2024, the data collection should be completed by the end of September 2024 and the final report should be completed by the end of October 2024.
The assignments to be completed by the Service Provider include, but are not limited to, the following key activities:
• Review existing literature on climate change awareness (knowledge, attitudes, and practices) and media consumption in Qatar and as required, on research methods to be employed in the delivery of the assignment. GGGI will provide a draft of survey questions and KAP methodology for the service provider to review and adjust as needed, in a MS. Word format.
• Finalize the research design and plan in consultation with GGGI and MECC, including sampling, data collection, analytical methodologies, and a timeline for completing each phase of the research and reporting.
• Develop online and offline survey instruments and pre-test them to address any issues and enhance their effectiveness and relevance.
• Training for data collectors/survey enumerators.
• Data collection, quality control, and data processing.
• Data analysis and presentation.
• Present the findings, highlight lessons learned, and make recommendations for the national awareness campaign to GGGI and MECC.
• Prepare a draft narrative report that includes a summary analysis of key findings, corresponding tables/charts/graphs, selected quotes to illustrate both qualitative and quantitative findings, one or two stories or case studies from each target group of respondents, methodologies used, lessons learned, suggestions/recommendations for a national awareness campaign including most effective outreach channels for different audiences.
While it is not a mandatory requirement, the collection of high-quality photos and videos that can help communicate the findings and recommendations is preferred.

2) Scope of Work
The Service Provider shall gather information regarding the knowledge, attitudes, practices, communication and media consumption, and demographics of vulnerable groups, the general public, and policy/decision-makers, while considering different target groups. Further description of the information to be gathered is presented below:

A. Knowledge of Climate Change and Sustainability

a. Establish a baseline of people’s level of knowledge about climate change, its causes, observed and expected effects, and climate mitigation and adaptation.
b. Understand Qatar’s experience with climate change and its immediate effects including, but not limited to, the following:
i. Changes in the predictability of seasonal changes
ii. Changes in availability of clean water
iii. Changes in illnesses and diseases
iv. Changes in temperature
v. Changes in animal/livestock health
vi. Changes in plant growth, wildlife, biodiversity, etc.
vii. Changes in climate-related hazards like windstorms, floods, fires, extreme heat, hurricanes, etc.
Establish a baseline proportion of people who believe that climate change is already affecting Qatar.
c. Understand the mitigation, coping, and adaptation practices that people use to respond to perceived climate change effects. Establish a baseline proportion of people who have taken some actions related to their understanding of climate change.
d. Understand Qatar’s knowledge of the links between the causes and impacts of climate change and other challenges and priorities in their lives (e.g., air pollution, health, access to resources for their livelihoods, water and food security, etc.).
e. Understand respondents’ knowledge, attitudes, and practices toward Qatari policies, programs, and projects relevant to climate change and sustainability. This will help the campaign assess the public reach and effectiveness of government-led initiatives.
f. Establish a baseline of knowledge of adaptation and mitigation options and understand barriers to adopting these options and practices. Determine public interest and appetite vis-à-vis relevant climate and sustainability issues and the respondents’ capacity to access relevant, reliable information and resources.

B. Attitudes and Communication:
a. Identify the language, key messages and appropriate words to use when communicating about climate change with various segments of Qatari society. Understand the semantics, terminology, the immediate connotation of terms such as “climate change” and “global warming” or “weather change”, etc.
b. Understand how to frame climate change for key audiences to perceive it as relevant and important in relation to other issues. Determine the most relevant and relatable issues connected with climate change to motivate them to take action. Identify social, cultural, and economic lenses through which people view climate change.
c. Understand people’s perceptions and perspectives on the ownership and responsibility of climate change, the institutions capable of effecting change, and the people, institutions, or organizations accountable for taking proactive action.
d. Establish a baseline indicator for people’s perceptions of their individual and communities’ abilities to respond to climate change and their possible roles in contributing to it.
e. Identify the most persuasive messengers for climate change communication. Determine if a national awareness campaign should be implemented and identify institutions or organizations that would be credible and persuasive messengers.

C. Media Consumption:
a. Determine people’s preferred information channels regarding climate change and other important information, the sources and formats they trust and choose, exposure and access to such sources, etc.
b. Gain insights about people’s recall of past and current communication activities and their relevance to help identify lessons learned to guide future communication activities.
c. Understand respondents’ attitudes and practices toward processing, sharing, discussing, and communicating information related to climate change and sustainability within their households, communities, and workplaces, among others. Identify possible factors that could influence this behavior e.g., membership to environmental organizations, etc.
d. Understand the frequency at which they consume content related to climate change and the factors affecting this frequency.

D. Demographics:
a. Age bracket/category (e.g., 15-20, 21-26, etc.)
b. Geographic location
c. Gender
d. Level of education (degree pursued/area of discipline e.g., law, engineering, business, etc.)
e. Size of household
f. Ethnicity/Native language
g. Appropriate indicators of economic status and income security
h. Livelihood/occupation
i. Type of residence/housing (apartment, free-standing house, compound villa, hotel residency, etc.)
j. Residency status (Less than a year, 1-4 years, 5-10 years, more than 10 years, etc.)

Sampling and target groups:
The research should collect data from a nationally representative and statistically sound sample of individuals. The data collected should enable inferences about the target group populations in Qatar. There are two main categories of respondents: the general public, especially people vulnerable to the immediate and adverse impacts of climate change; and policy and decision-makers at various levels of government and key influencers in media and the private sector.
An indicative list of target groups within the general public and vulnerable groups include:
• Teachers
• University students
• Youth
• Small, medium, and large business owners
• Workers
• Healthcare workers
• Heat/Water/Energy service providers
• People with disabilities
• Expatriate workers
An indicative list of target groups within the category of policy and decision-makers includes:
• Staff of public and ministry-level institutions
• Corporate and industry leaders, especially in energy, agriculture, tourism, transportation, and other key areas
• Media representatives
The assessment represents an opportunity to gather and document experiences across the country
related to climate change, mitigation, and adaptation opportunities. The final analysis will enable stakeholders to identify effective entry points for raising national awareness measures about climate change in Qatar and engaging both policymakers and the public in national and international dialogue and actions related to climate change and sustainability. It will also provide a baseline against which to measure the impact and effectiveness of future national awareness-raising activities.

For more details, please refer to the Terms of Reference (TOR) document attached.
IMPORTANT TIMELINES:
The tender submission deadline is 5 July 2024, 16:00 Hrs KST (Korean Standard Time).
If any bidder has any request for clarification on the TOR or any part of the tender documents, GGGI will be happy to clarify if they are received on or before 7 days before the deadline (namely: if the tender submission deadline is 16:00 5 July KST, then the due date for submission of request for clarification is 16:00 28 June KST).

Interested parties will be required to register their details on the GGGI e-Green Procurement Portal (https://in-tendhost.co.uk/gggi).

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