Intent to Bid REF# PR138999 for SBC National Campaign Promoting Jordanian Women Self-efficacy - Jordan

Objectives: Mercy Corps is seeking proposals from a registered provider for a national social behavior change (SBC) campaign in Jordan to promote self-efficacy among Jordanian women. The project aims to enact transformative changes in gender relations at home, community, and national levels to promote gender equality and advance women's leadership. The campaign will strive to shift social norms towards greater acceptance of women's rights, opportunities, and decision-making capabilities while addressing structural barriers and societal pressures hindering women's leadership and agency.