Diseño de una estrategia integral de comunicaciones y de transformación cultural

Objectives: The objective of this tender is to design an integrated communication and cultural transformation strategy that promotes the recognition, redistribution, and reduction of unpaid care work, encouraging the co-responsibility of various actors present in the implementation territories of the 'Entornos Que Cuidan' project. This includes raising awareness and positioning of the project, implementing communication plans tailored to local contexts, creating tools and playful methodologies for dialogue and awareness, and undertaking pedagogical interventions to foster cultural transformations regarding care.