RFP - Hiring of an agency to support campaign/intervention design/prototyping development under the project on the behavioural interventions for end-to-end anaemia programming for Pregnant and Lactating Women (IFA Adherence Project)

Objectives: Hiring an agency to support in the design and prototyping of campaigns or interventions under the behavioural interventions for end-to-end anaemia programming for Pregnant and Lactating Women (IFA Adherence Project). The project aims to design, test, and implement strategic behavioural interventions to improve adherence to IFA supplements among women in targeted regions in Bihar, India. This involves co-designing, testing, refining, and implementing interventions with stakeholders to increase IFA supplement uptake and adherence. It also focuses on identifying behavioural barriers across the SRTT pathway and developing strategies to improve the management of anaemia.