UNDP/RFP/27/2025-STP-Marketing Strategy for Nepal Tourism Board

Objectives: The primary objective of this assignment is to develop a comprehensive and strategic International Marketing Strategy and Five-Year Action Plan for Nepal Tourism Board (NTB). This strategy aims to position Nepal as a competitive, sustainable, and year-round tourism destination globally. By incorporating market intelligence, global best practices, and involving relevant stakeholders, the strategy will work towards increasing Nepal's international visibility, broadening its market reach, improving visitor satisfaction, and fostering sustainable tourism growth in line with national development objectives.