Jamaica Tourist Board: Developing and Implementing Fully Integrated, Dynamic Public Relations Plan

This procurement notice for the above-mentioned contract was originally published on 18 February 2020 and was CANCELLED on 7 April 2020.  Please do not respond.  The notice remains below for information purposes only.

Request for Expressions of Interest

The Jamaica Tourist Board (JTB) is reviewing the assignment of its public relations and corporate communications business worldwide and is  inviting expressions of interest from suitably qualified Public Relations (PR) firms with demonstrated capabilities in strategic media relations and a proven record of success in developing and implementing fully integrated, dynamic public relations plans with government entities in the travel and tourism industry, to be considered for review.

The JTB directs the marketing of brand JAMAICA – one of the world’s leading destinations, through all applicable channels including above the line mainstream media and new media channels to prominently position Destination JAMAICA in travel markets worldwide.

The JTB is interested in securing a committed and reliable partner that will fulfil the above objectives and align with the core business of attracting more visitors to drive economic benefits for the destination.

Firms interested in being considered for this assignment are invited to submit an agency profile which meets the minimum eligibility criteria and provides the relevant information as outlined below:

Demonstrable record of minimum 5 years’ experience in tourism, destination marketing and communications, and related activities as a prerequisite for consideration

Principal must have at least ten (10) years’ experience as an agency lead as a prerequisite for consideration

Demonstrable specialist skillsets and experience of key personnel

Demonstrable knowledge of travel and tourism industry, and clear insight into Jamaica’s competitive set.

Comprehensive agency profile should include client list and primary office domiciled in the USA with a network of affiliates and/or partners in Canada, UK, Europe and Latin America
 
Evidence of work for a single tourism client for a value no less than a total cost of US$1.5 million within the last 5 years, among other successful PR campaigns with brief case histories of the work completed

Demonstrated PR capabilities in dealing with government entities in the travel and tourism industry, with measurable success
Proposal submissions should be no longer than 10 pages. The credentials presentation is the initial step in the review process. The information requested is a pre-requisite for qualification, after which the JTB will issue a formal Request for Proposal to the short-listed firms. Expressions of Interest should be received at the JTB headquarters in Kingston by 3:00 p.m. (local time) on March 9, 2020 and should be submitted in electronic format to:

PR Firm 2020
The Jamaica Tourist Board
64 Knutsford Boulevard, Kingston 5, Jamaica, W.I.

Email: pragency2020@visitjamaica.com