Social Media Consultant

The Syrian American Medical Society is seeking a consultant to “audit” SAMS’ social media operations and to provide recommendations for improvements of quality, efficiency, audience engagement, and overall audience growth.

Specifically, the consultant(s) should:

Review writing, graphics, photos, videos in social media posts for clarity, suitability to format and current and potential audience, conveying key points from stories.
Review audience engagement practices and results, including by key demographic categories such as gender and age.
Review SAMS in context of current social media trends in general and as it relates to competitor social media operations.
Review real vs. fake followers on SAMS’ social media.
Provide final report detailing findings and making practical suggestions for improvements. The report should include recommendations for:
Improving content - written, photo, graphic, video.
Improving audience engagement
Ensuring SAMS stays current with social media trends.
Use and application of paid and unpaid promotion and advertising strategies.
Staffing and trainings for social media personnel.
Deterring and removing fake users.
Utilizing influence marketing.

Report should include projected metrics measuring improvements at 3, 6, and 12 months if SAMS were to adopt them.
How to apply

Send maximum five-page proposal with cost estimate to: careers@sams-usa.net

We will accept and review applications on a rolling basis until a candidate has been selected.