International Consultant to develop showcase materials on the implementation of My Journey Mobile Application

Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

The UN Women Cambodia Programme Office (CPO) Strategic Note (SN) 2019-2023 focuses on three key priorities to advance gender equality and women’s empowerment (GEWE). The first priority is to strengthen government capacity and accountability to integrate international norms and commitments (CEDAW, SDGs, Beijing PfA, Sendai) into national legislative and regulatory frameworks, including supporting dialogue and CSO engagement in accountability for GEWE commitments. The second area of focus is Ending Violence Against Women where CPO’s focus includes creating an enabling environment to prevent, respond to and prosecute all forms of GBV as well as ensuring that marginalised women who experience violence, including women migrant workers, access services and protections. Thirdly, CPO works to enhance gender responsiveness in climate change action and Disaster Risk Reduction (DRR). A focus on empowerment, women’s leadership, challenging negative gender norms and leaving no one behind runs through the programme.

SAF delivers technical assistance and support with the overall objective of making labour migration safe and fair for all women in the ASEAN region. SAF engages with ASEAN Member States’ government authorities; ASEAN institutions; workers’ organizations; employers and recruitment agencies; civil society organizations; community-based organizations; families and communities; research institutions and academia, media networks, youth, and the general public and supports programming in ten countries (Brunei Darussalam, Cambodia, Indonesia, Lao People's Democratic Republic, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam).

SAF works in close cooperation with governments and social partners to achieve three inter-linked objectives:

Specific objective 1: Women migrant workers are better protected by gender-sensitive labour migration governance frameworks;
Specific objective 2: Women migrant workers are less vulnerable to violence and trafficking and benefit from coordinated responsive quality services; and
Specific objective 3: Data, knowledge and attitudes on the rights and contributions of women migrant workers are improved.

The SAF project strategy mainstreams three cross-cutting topics: women’s voice and agency; rights-based approach; and broad engagement of stakeholders. The SAF Communications and Visibility Strategy ensures visibility, awareness raising and dialogue promotion on changing norms around violence against women throughout migration and strengthening rights-based approaches to safe and fair labour migration governance for women in the ASEAN region.

SAF in Cambodia has partnered with civil society organization (CSO) to develop a women centered mobile application (Mobile App) named My Journey with a purpose to enable Cambodian women migrant workers and their family members to have access to accurate and reliable information and to expand their understanding on labour migration and right to work for safer migration decision. Mobile App: My Journey has been implemented through community outreaches/awareness raising and social media platforms, including Facebook and TikTok since it was launched 2021. As of now, it is reported that My Journey Mobile App was downloaded by more than 3.96K devices and users are in Cambodia and countries of destination, including Thailand and Malaysia.

UN Women in Cambodia currently seeks for an international consultant to develop showcase materials (written and digital materials) for communicating and sharing knowledge on My Journey Application which aim to increase access for women migrant workers and their family members to obtain information and seek for support.

Duties and Responsibilities

The assignment aims to develop showcase materials on how the My Journey Mobile Application has increased access to information for Cambodian women migrant workers, including the mobile app's relevance, effectiveness, good practices, and lessons learnt. A consultant will be taking the lead in designing and producing materials which include written impact stories and digital products for showing cases/ sharing knowledge for learning with SAF's stakeholders. A consultant is also responsible for complying with updated SAF Communications and Visibility Strategy throughout the assignment, including consistent consultation with the SAF comms focal person.

A consultant will work under the supervision and support from UN Women SAF team to undertake the tasks below:

In collaboration with SAF Programme team and CSO partner, lead in developing communicating and knowledge products to showcase how My Journey Mobile App has been relevant and effective in increasing access to information for safe and fair migration for women migrant workers, as well as capturing lessons learnt and challenges. Developing the materials requires considering the voices and agency of women migrant workers.

Propose a concept note/inception report for developing communicating and knowledge sharing products through desk review of the most relevant documents and discussion with CSO partner, SAF programme team and the women migrant worker advisory group. The concept note should cover but not limited to: (1). proposed approaches/methodologies used in the development of the My Journey Mobile App; (2). documentation of results, achievements, lessons learnt and challenges in the rollout and uptake of the Mobile App; (3) recommendations for publishing and disseminating these communications products, including on social channels and media platforms (4) a workplan and timeline for the production of these products.
Lead in developing an outline, script and storyboard for review with the SAF team and the women migrant worker advisory group. Liaise with SAF and CSO partner to conduct interviews and collect data and information, to include in the scripts and products.
Draft, develop and produce communications and knowledge products, including all video production, conducting interviews with users of the My Journey Mobile App and other relevant stakeholders; adopting a women’s rights-based approach, as well as " do no harm" protocol.
Design and conduct a consultative/validation workshop with the programme team, CSO partners, the women migrant worker advisory group and identified women users to review and validate a draft product.
Take the lead in finalising communication and knowledge products, ensuring quality assurance and accessibility for diverse stakeholders and a broad audience. This includes incorporating captions, dubbing, and delivering communication products in various languages, such as Khmer, English, and others.
Draft written stories that document the achievements, lessons learned, and challenges in the rollout and adoption of the Mobile App. Conduct in-depth interviews with women migrant workers, users of the My Journey Mobile App, and other relevant stakeholders to gather valuable insights.
Develop recommendations for disseminating communication and knowledge products through various channels, including social media, online platforms, and other media outlets.

EXPECTED DELIVERABLES AND TIMELINES

Deliverables

Target Date

Activity:

Propose a concept note/inception report for developing communicating and knowledge sharing products through desk review of the most relevant documents and discussion with CSO partner, SAF programme team and the women migrant worker advisory group. The concept note should cover but not limited to: (1). proposed approaches/methodologies used in the development of the My Journey Mobile App; (2). documentation of results, achievements, lessons learnt and challenges in the rollout and uptake of the Mobile App; (3) recommendations for publishing and disseminating these communications products, including on social channels and media platforms (4) a workplan and timeline for the production of these products.

1st Deliverables:

Submission concept note/inception report, including key approaches, activities, and timeframe.

4 August 2023

Activity:

Lead in developing an outline, script and storyboard for review with the SAF team and the women migrant worker advisory group. Liaise with SAF and CSO partner to conduct interviews and collect data and information, to include in the scripts and products.

2nd Deliverables:

2.a. Submission of draft outline/script and storyboard for further discussion with SAF programme team.
Submission of plan of action to proceed with the process of production and updated draft outline/script and storyboard.

24 August 2023

14 September 2023

Activity:

Draft, develop and produce communications and knowledge products, including all video production, conducting interviews with users of the My Journey Mobile App and other relevant stakeholders; adopting a women’s rights based approach, as well as " do no harm" protocol.
Design and conduct a consultative/validation workshop with the programme team, CSO partners, the women migrant worker advisory group and identified women users to review and validate a draft product.
Take the lead in finalising communication and knowledge products, ensuring quality assurance and accessibility for diverse stakeholders and a broad audience. This includes incorporating captions, dubbing, and delivering communication products in various languages, such as Khmer, English, and others.
Draft written stories that document the achievements, lessons learned, and challenges in the rollout and uptake of the My Journey Mobile App. Conduct in-depth interviews with women migrant workers, users of the My Journey Mobile App, and other relevant stakeholders to gather valuable insights.
Develop recommendations for disseminating the communication and knowledge products through various channels, including social media, online platforms, and other media outlets.

3rd Deliverables:

Submission of:

3.a. Submission of a draft production both digital and written materials and a concept note for a validation workshop
3.b. Submission of final products

30 October 2023

10 November 2023

SUPERVISION

The consultant will work in close collaboration with UNWOMEN Programme Team under the direct supervision of Safe and Fair Programme Analyst.

Competencies

Competencies:

Core Values:

Respect for Diversity
Integrity
Professionalism

Core Competencies:

Awareness and Sensitivity Regarding Gender Issues
Accountability
Creative Problem Solving
Effective Communication
Inclusive Collaboration
Stakeholder Engagement
Leading by Example

Please visit this link for more information on UN Women’s Core Values and Competencies: https://www.unwomen.org/sites/default/files/Headquarters/Attachments/Sections/About%20Us/Employment/UN-Women-values-and-competencies-framework-en.pdf

Technical Competencies:

Technical expertise in applying media for presenting impact stories that promote gender, labor right and human rights.
A proven ability to work with women including women migrant workers and their family members.
A proven ability to work with varied stakeholders and partners, including from government bodies and UN.
Knowledge and understanding of the Cambodian social, cultural, and political context, including in relation to gender and migration context.
A proven history of working collaboratively in a team through a style of mutual accountability and professional development.

Functional Competencies:

Promotes knowledge management and a learning environment in the office through leadership and personal example.
Strong understanding of gender equality and social inclusion in the context of visual communications
Strong written and face-to-face communication skills in a cross-cultural context.
Demonstrated sensitivity, discretion, tact, and courtesy in relation to gender equality and women’s rights, development principles, implementing partners, and national and international personnel of varied nationalities and backgrounds.

Corporate Competencies:

Demonstrates integrity by modeling the UN’s values and ethical standards.
Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability.
Fulfills all obligations to gender sensitivity and zero tolerance for sexual harassment.
Promotes the vision, mission, and strategic goals of UN Women.
Treats all people fairly without favoritism.

Required Skills and Experience

Education and certification:

Bachelor’s degree in media and communication and other related fields.

Experience:

Minimum 7 years progressively responsible relevant experience, preferably from the UN System or an international organization.
At least 5 years professional experience in applying online media for promoting gender equality and women human rights.
Sound knowledge of online media concepts and media creativity for communicating with audiences, including young people, law implementer, and authority.
Professional experience working in media campaign to advocate for policy and social change in Cambodia or in Southeast Asia Region.
Professional experience related to capacity development/knowledge transfer through participatory process.
Good knowledge in using online media to raise voice and to promote women rights and gender equality for social norm change.

Language Requirements:

Proficiency in English is required.
Khmer language ability would be an advantage.

CONTRACT PERIOD

The consultancy is expected to be carried out on a part-time basis between 1 August 2023 and 30 November 2023.

DUTY STATION

Home based with travel to Phnom Penh, Cambodia. The consultant needs to manage their own travel and all costs should be included in the financial proposal.

EVALUATION

Applications will be evaluated based on the cumulative analysis:

Technical qualification (100 points); weight: (70%)
Financial proposal (100 points): weight (30%)

A two-stage procedure is utilized in evaluating the applications, with evaluation of the technical application being completed prior to any price proposal being compared. Only the price proposal of the candidates who passed the minimum technical score of 70% of the obtainable score of 100 points in the technical qualification evaluation will be evaluated.

Technical qualification evaluation criteria:

The total number of points allocated for the technical qualification component is 100. The technical qualification of the individual is evaluated based on following technical qualification evaluation criteria:

Technical Evaluation Criteria

Obtainable

Score

Education and certification

Bachelor’s degree in media and communication and other related.

10 %

Experience

Minimum 7 years progressively responsible relevant experience, preferably from the UN System or an international organization.
At least 5 years professional experience in applying online media for promoting gender equality and women human rights.
Sound knowledge of online media concepts and media creativity for communicating with audiences, including young people, law implementer, and authority.
Professional experience working in media campaign to advocate for policy and social change in Cambodia or in Southeast Asia Region.
Professional experience related to capacity development/knowledge transfer through participatory process.
Good knowledge in using online media to raise voice and to promote women rights and gender equality for social norm change.
Proven experience and skills in producing online media products that successfully engaged audiences with diverse backgrounds.

Strong expertise on utilization of media for promoting gender equality, knowledge of gender equality and human rights-based approaches.
Have a good knowledge of media movement and gender equality, and LGBQI rights in Cambodia.

70 %

Language skills

Fluency in English is required.
Khmer language ability would be an advantage.

20 %

Total Obtainable Score

100 %