The Creative Director will be responsible for leading the project's creative strategies, overseeing content development, and ensuring the alignment of communication materials with project objectives.
Qualifications and Skills:
- A Master’s Degree in Marketing, Communications, Fine Arts, Graphic Design, or a related field.
- OR An undergraduate degree in the above-mentioned disciplines, with an additional three years of relevant professional experience over and above the relevant professional experience listed below.
- Strong strategic thinking mindset with the ability to align creative efforts with overall objectives and the ability to adapt to evolving trends and technologies in the creative and communications industry.
- Demonstrated creative proficiency in graphic design, multimedia production, and an advanced understanding of design principles.
- Excellent written and verbal communication skills.
General Professional Experience:
- At least seven years of experience in creative leadership roles within advertising agencies, marketing departments, or related fields.
- Proven track record of successful campaign development and execution.
- Strong understanding of market trends and consumer behaviour, with the ability to translate insights into creative strategies.
Specific Professional Experience:
- At least five years of brand development experience, including direct involvement in the development and evolution of brand identities for large organisations.
- At least five years of experience in conceptualizing and overseeing the execution of integrated marketing campaigns, including digital, print, and experiential components.
- At least five years of proven experience in creating digital content, social media campaigns, and a deep understanding of online user behaviour.
- At least five years of experience in managing creative budgets effectively, optimizing resources to achieve maximum impact.
- Demonstrated success in engaging with clients, understanding their objectives, and presenting creative solutions that meet and exceed expectations.