Team Leader

Objective of the Consultancy
The objectives of the consultancy are to:
1) Craft a Distinctive and Authentic National Brand for Suriname, that:

• reflects the rich culture, natural beauty, unique heritage, products from Suriname and showcasing the promising investment opportunities available in Suriname:
• Increases the visibility of Suriname globally, positioning it as an attractive destination for tourists, investors, and potential business partners.
• Inspire national pride and unity through a compelling, shared narrative that resonates with the people of Suriname.
• Ensure seamless execution of the brand across multiple platforms and through impactful international campaigns.

It is important that consultants deliver a hard-nosed and pragmatic brand for Suriname and SITA that, while acknowledging Suriname’s many impressive natural attributes, also supports the country to diversify economy away from a focus on extractives towards sectors that will lead to economic growth and prosperity across the nation.

2) Develop a dynamic and recognizable brand identity for the Suriname Investment and Trade Agency (SITA), which:

• Elevate awareness of SITA’s services and expertise
• Cultivates customer loyalty and trust in SITA’s capabilities.
• Drives SITA’s growth by attracting new clients and retaining existing ones, positioning the agency as a key player in facilitating trade and investment opportunities.

EXPECTED PROFILE

Education: Minimum of a Master’s degree in Marketing, Business Administration, Brand Management, or a related field.
Years of Experience: At least 10 years of experience in branding, marketing strategy, and market positioning.

Type of Experience:
• Proven experience as a team leader or project manager in similar national/location branding or market positioning projects.
• Experience managing multi-disciplinary teams and coordinating with stakeholders, including government and private sector partners.
• At least 3 years of experience working in the Caribbean region is preferred.

Additional Requirements: Fluency in English is required, and knowledge of Dutch is desirable.

We appreciate your interest in this opportunity. Kindly note that only candidates who meet the required profile will be contacted. If you have any questions or need more information, don’t hesitate to contact us at dem@dem.es