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Population Media Center
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Details
Legal residence:Burkina Faso
Organization type:NGO
Funding agencies: Other
Sectors: Media and Communications
Nr. of employees:2-10
Linked entities:PMC - Population Media Center (Uganda), Population Media Center
Status:
Active
About
PMC began working in Burkina Faso in 2004. The annual population growth rate is 3 percent, which left unchanged means the population will double by 2045.
PMC programming in Burkina Faso has received an incredible reception. HƐrƐ S’ra (“The Road to Happiness”) and Yam Yankré (“The Choice”) aired simultaneously in 2012 addressing different issues in two different languages. In the first two months of the broadcast, 3,797 listeners called into the radio shows, demonstrating incredibly high audience engagement. In the second round of monitoring health clinics in the listening area, 78 percent of those surveyed said they were listening to one of PMC’s two programs and 25 percent of those surveyed credited one of PMC’s programs with inspiring them to visit the health clinic and seek services. Prior to these dramas, PMC aired Cesiri Tono (“Fruits of Perseverance”) in 2004.
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