Public Interest Research Centre (PIRC)

Society is built on stories. Stories of our past, present and future are the scaffolding of our political systems, social structures, and our own thinking. The old stories told us things would only get better, if we work hard, we’ll do well in life, and ‘we’ are better than ‘them’. These stories have failed us. We need new stories, to bring new worlds into being.

For over a decade PIRC has been supporting movements for social, economic and climate justice to map, develop and strengthen compelling narratives that transform culture and policy. We work collaboratively across the UK and Europe, embedded in social movements, using participatory tools and methodologies. In this time of multiple crises, where people’s beliefs and worldviews can become more open to change, where previously entrenched cultural narratives can shift, we are working to diversify, democratise and deepen civil society’s crucial work in this area