AgrarMarkt Austria AMA

Agrarmarkt Austria Marketing is responsible for carrying out all agricultural marketing across Austria. Alongside the promotion of agricultural marketing, its role includes the following:

Instituting quality improvement measures. These include developing and applying quality guidelines for agricultural products and the processed products derived from them. 

Applying classic techniques in advertising, sales promotion and PR, with the objective to make people aware of the significance of the quality and freshness of foodstuffs, and of their origins. In doing so, the goal is to promote sales of agricultural produce.